Bernadette

Industrial, Industrial romance

In preparing for market season to begin, I decided to conduct a Style Experiment.  I had received some very good advice from a long time business woman in the antique, vintage and salvage business world and I decide to act on it.  She encouraged me to find my style and stay true to it.  What should I do, though, if I have two different styles that I seem to swing back and forth between? I liked both the Farmhouse and Industrial Romance style.  So, I decided to conduct a Style Experiment to see which way I should direct my efforts as a regular vendor at antique, vintage and salvage markets.

You would have thought there would be a less extreme option in conducting an experiment than the “all in” kind of way (like to poll my wonderful blog readers to see what each of you thought), but no.  I had to belly flop straight into the deep end of the experiment by conducting it in a “live” market setting.   But the idea was to listen and watch each customer and get an idea of what they thought of the pieces in my market space…and to keep a close eye on my sales.   At the end of the day, I was so surprised at how disinterested customers were in the style and I was shocked at how badly my sales wound up being.  The only other market that I can say that I did worse at was my very first market and just the thought of that particular one makes me cringe to this day

So I threw myself into the last half of my Style Experiment.  In hindsight, I should have known that Industrial Romance was more the direction I wanted to go because my attitude was different while I was preparing for market day.  I noticed that I had more fun with the planning, prepping and creation of each piece and was excited when those pieces turned into beautiful before and after successes.

Here are a few things I took to the second market of the season with the Industrial Romance theme in mind…

Industrial, Industrial romance

DIY, Metal Clock Face, Giant Clocjk Face

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Just looking these pictures confirmed that this was the style I should have gone with from the beginning, not to mention the countless compliments I received.

2 Comments

  1. Jennifer Jacobus
    Jennifer JacobusReply
    July 14, 2015 at 10:30 am

    Why not have your style be romantic industrial farmhouse? The best part for me about vintage style finds, is how you can blend styles so easily. Modern farmhouse? Sure. Vintage chic? You betcha. No need to “pick” a style. If you have the pieces that speak to you and make you happy to be home that’s all that matters. No style rules. But I will say, staging your booth makes it so much more inviting than just laying stuff out randomly like some vendors do!

    • Bernadette
      BernadetteReply
      July 22, 2015 at 12:30 pm

      Jennifer-
      I agree with everything you said! I think, as far as the style experiment went, I want to see if my personal style of romantic industrial (industrial with feminine flair) would be as popular as some of the things I was trying to phase out such as painted furniture and french typography. I agree though, that having a staged and cohesive look for a market space is really important. Thanks so much for taking the time to comment!

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