Experimenting with Style Part 2
In preparing for market season to begin, I decided to conduct a Style Experiment. I had received some very good advice from a long time business woman in the antique, vintage and salvage business world and I decide to act on it. She encouraged me to find my style and stay true to it. What should I do, though, if I have two different styles that I seem to swing back and forth between? I liked both the Farmhouse and Industrial Romance style. So, I decided to conduct a Style Experiment to see which way I should direct my efforts as a regular vendor at antique, vintage and salvage markets.
You would have thought there would be a less extreme option in conducting an experiment than the “all in” kind of way (like to poll my wonderful blog readers to see what each of you thought), but no. I had to belly flop straight into the deep end of the experiment by conducting it in a “live” market setting. But the idea was to listen and watch each customer and get an idea of what they thought of the pieces in my market space…and to keep a close eye on my sales. At the end of the day, I was so surprised at how disinterested customers were in the style and I was shocked at how badly my sales wound up being. The only other market that I can say that I did worse at was my very first market and just the thought of that particular one makes me cringe to this day
So I threw myself into the last half of my Style Experiment. In hindsight, I should have known that Industrial Romance was more the direction I wanted to go because my attitude was different while I was preparing for market day. I noticed that I had more fun with the planning, prepping and creation of each piece and was excited when those pieces turned into beautiful before and after successes.
Here are a few things I took to the second market of the season with the Industrial Romance theme in mind…
Just looking these pictures confirmed that this was the style I should have gone with from the beginning, not to mention the countless compliments I received.